Kun kirjaudut kurssille tai teet tiliä esim Kadenzeen tai Courseraan, valitse aina Free, Audit tai Auditing jos alusta yrittää tarjota ilmaista tutustumisjaksoa tmv (jonka jälkeen tili muuttuu maksulliseksi). Audit tai Free tilillä osallistut kurssiin, mutta et saa todistusta eikä tehtäviäsi arvioida, etkä näin ollen myöskään maksa mitään.
Understand both what personal branding means and what it means to inhabit their brand
Establish themselves on at least three social media platforms
Create a mission statement for their personal brand
Build a board of directors for their brand
Become familiar with the basics of digital security and reputation management
Create a system for on-going brand maintenance
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience
retargeting, this course shows how to effectively advertise on three major social media platforms.
Join the Smithsonian, and comic book industry legend, the late Stan Lee, in this self-paced course to explore the history of the comic book and the rise of superheroes.
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
In today’s diverse consumer market, illustration exists through many forms of expression breaking with traditional roles of the illustrator. Through a series of projects, students will explore the translation, production and distribution of their visual ideas. Through the integration of design principles and drawing skills, students gain an opportunity to discover new possibilities for illustrated visual expression in the market.
Welcome! This course is an introduction to the primary concepts of gaming, and an exploration of how these basic concepts affect the way gamers interact with our games. In this course you will understand what defines a “game” and the mechanics and rules behind different types of games. Through four linked assignments you’ll learn ways to create and describe a game concept, and specifically what makes a compelling game. This course focuses on the conceptual underpinnings of games, and all assignments can be completed with a pencil and paper – no previous programming knowledge is required.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type.
Comics are one of the most popular and exciting ways to tell a story. This course offers a look at the fundamental building blocks of the comic book medium. Exploring panel to panel transitions, text to image relationships, and the intricacies of page layouts, students will examine new and innovative ways to bring their stories to life.
This course is designed for both beginning and advanced visual artists. Whether students have tried their hand at comics before or are simply interested in investigating how comics work, this course will provide insights to help storytellers make the most of every page.
n a series of dynamic conversations, renowned authors and leading faculty at Maryland Institute College of Art (MICA) Brockett Horne and Ellen Lupton will introduce you to fascinating people and processes that changed the way we communicate.
Where did graphic design come from, and where will it go next? This fast-paced introduction to graphic design history, the first course of our two-part program Graphic Design History and Methods, will change your understanding of everything from fonts and letterforms to posters and brands. Discover how printers revolutionized society when they created open access to information. Explore the visual systems that inform graphic design practice—from handwritten alphabets to online publications. Learn how avant-garde artists, architects, poets, and painters shook the world by reinventing mass media. Pursue the dream of a unified civilization held together by neutral typefaces, international pictograms, and global brands—and see how subcultures rebelled against cultural uniformity by forging their own visual identities. Thinking about history will open your eyes to new ideas and diverse practices.
A blank canvas is full of possibility. If you have an idea for a user experience, how do you turn it into a beautiful and effective user interface? This covers covers principles of visual design so that you can effectively organize and present information with your interfaces. You’ll learn concrete strategies to create user interfaces, including key lessons in typography, information architecture, layout, color, and more. You’ll learn particular issues that arise in new device contexts, such as mobile and responsive interfaces. You will learn how to apply these design principles in a modern context of increasingly diverse form factors – from tablets, to walls, to watches.
Creativity is an essential skill for the 21st Century that is innate in all people and can be nurtured. We constantly need new and better ideas for almost every aspect of our professional and personal lives. The goal of this course is to help you recognize, develop and act upon the creativity that you already possess. We will accomplish this using three methods: b aware, b inspired, and b creative.
Examining and exploring the various types of images and graphic elements will be the focus of this course. We will start with color theory to distinguish between CMYK, Pantone and RGB color options and their usages. Then we will review the various types of images used in both print and digital design projects. Finally we will look at logo designs to determine what makes for the best images and graphic elements for corporate branding and imaging.
Graphic design is telling a story by using both images and text. With that definition in mind, this course will focus on the textual elements of graphic design. From the history of typography, the difference between type, fonts and text as well as exposure to typography spacing, students will learn the value of selecting the best kind of type and combinations of fonts to get their message across in a visually pleasing manner.
Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible and is faster to process. Design isn’t about “making it look pretty,” it’s also about content, layout and audience analysis.
In the first two Modules you will gain a more professional-level understanding of the Design Elements that artists have used throughout history to create successful compositions. Arranging the Elements in ways that lead viewers through their compositions is an essential craft for photographers no matter whether their subject matter is pure documentary or vividly exotic personal expression. In Modules 3 & 4 we survey the essential elements of post-photography image management, using Adobe(tm) LIGHTROOM(tm).
Welcome to Graphic Design, the second course in the Effective Communications Specialization. Over 70 different companies have provided this specialization to their employees as a resource for internal professional development. Why? Because employers know that effective visual communication is the key to attracting an audience, building a relationship, and closing the sale.
This condensed survey course focuses on four key periods or themes from the history of design. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work.
This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.
In this project-centered course*, you will create an original four page minicomic designed around a short story of your choosing.
What you’ll need to get started:
This project-centered course is designed for all-age learners (high school age and above, at least 13 years of age) who are interested in learning how to make a comic book, but have never completed one before.
This course will introduce a lexicon (or vocabulary) in order for you to demonstrate clearer and more considered ways of talking about graphic design in the context of critique. Through this lexicon and a provided Critique Framework, we will model and then practice objectively describing how well a work of design functions based on specific, clearly articulated criteria. By refining this skill, you will enhance your ability to communicate about design with peers, colleagues, and clients.
Custom Handlettering, the second installment in The Complete Typographer program, covers unique and beautiful handlettering used across a wide spectrum of design disciplines. The practice involves drawing letterforms already composed into words, rather than creating characters for an entire alphabet and combining them. Generated for specific uses rather than assembled from a kit of parts, handlettering provides infinite variety for type designers. Students will explore ways to build out digital variations on their handlettered characters.
Tools, methods, and techniques for creating expressive lettering using traditional tools and media such as ink, pen, paint, and brush will be demonstrated. Digitizing hand drawn type into vector designs, and combining handwork with digital design within projects will be explored.
In the first course of the three-part program, Fundamentals of Design for Digital Architecture, you will be introduced to rule-based practices and systems used to create infinite and complex designs beyond the limitations of traditional, pencil and paper mediums.
Assistant Professor and head of UNLV’s Master of Architecture Program, Joshua Vermillion, will guide you through a beginner’s look into rules-based design with Rhino3D and Adobe Illustrator, including how to utilize geometric properties like lines, and curves as the foundation for your digital drawings.
Continuing from the previous courses in The Complete Typographer, Making Typeface Families focuses on drawing a complete alphabet from start to finish, then adding bold and italic variations. Students will choose a sample document for which they’ll create a typeface, translate concepts from rough pencil sketches to digitized finishes, and establish cohesiveness in a small trial range of selected characters. Through study of various letterform elements, students will establish how these parts need to come together in a logical way to form a set of related letters and eventually, an entire typeface.
Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.
Animated GIFs are kind of like the flipbooks of the digital age. Quick and easy to produce and distribute, but with almost endless creative possibilities, the creation of animated GIFs is a great way to begin to explore both digital and traditional time based media. The popularity of animated GIFs in social media and advertising, the rise of short form video sharing sites like Vine and Instagram, and the ability to easily create short animations and videos with mobile devices make this kind of ”micro cinema” an important part of our contemporary media landscape. Course will include introduction to creating GIFs with Adobe Photoshop.
Animation is an emerging medium of communication. More and more learners are aspiring to learn and make a career in this domain. However, animation training is expensive due to the high cost of proprietary animation software.
This course is designed using an open source 3D animation tool: Blender, to create a sustainable solution for animation skill development. Individuals interested in developing skill sets for 3D animation should take this course in order to learn the nuances of 3D animation and Blender. The course has 4 weeks of content, which cover the basics of key-framing, timing, and animation principles.